Cecilia Xu
Fade
Fade is the bridge between ambition and execution, shaping the future of design with innovation and precision.
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Role
futuristic branding
Role
futuristic branding
Role
futuristic branding
Timeline
5 weeks
Timeline
5 weeks
Timeline
5 weeks



Goal
To innovate, adapt, and craft cutting-edge digital experiences that stand the test of time. Every creation is designed to inspire and engage.



Fade
Translating partner acquisition models into insurance journeys
QuantumAI Labs
Key Contributions
Presented NobleOak’s digital insurance capabilities to prospective partners
Mapped end-to-end acquisition and purchase journeys
Identified friction points within embedded purchase pathways
Assessed UX uplift opportunities across quote and application flows
Outcome
Established a scalable experience blueprint that could flex across multiple partner ecosystems without reinventing journeys each time.



Phase 2 White label product design
Adapting insurance products to partner environments
Each partner required a tailored experience that aligned with their brand, customer expectations and acquisition funnel.
Design scope
White-label landing pages
Embedded quote tools
Application journeys
Cross-sell entry points
My work
Designed customised UX flows aligned to partner business models
Adapted NobleOak products into partner native experiences
Balanced marketing storytelling with insurance education
Created modular design patterns for reuse across partnerships

Cecilia Xu
Fade
Fade is the bridge between ambition and execution, shaping the future of design with innovation and precision.
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Role
futuristic branding
Role
futuristic branding
Role
futuristic branding
Timeline
5 weeks
Timeline
5 weeks
Timeline
5 weeks



Goal
To innovate, adapt, and craft cutting-edge digital experiences that stand the test of time. Every creation is designed to inspire and engage.



Fade
Translating partner acquisition models into insurance journeys
QuantumAI Labs
Key Contributions
Presented NobleOak’s digital insurance capabilities to prospective partners
Mapped end-to-end acquisition and purchase journeys
Identified friction points within embedded purchase pathways
Assessed UX uplift opportunities across quote and application flows
Outcome
Established a scalable experience blueprint that could flex across multiple partner ecosystems without reinventing journeys each time.



Phase 2 White label product design
Adapting insurance products to partner environments
Each partner required a tailored experience that aligned with their brand, customer expectations and acquisition funnel.
Design scope
White-label landing pages
Embedded quote tools
Application journeys
Cross-sell entry points
My work
Designed customised UX flows aligned to partner business models
Adapted NobleOak products into partner native experiences
Balanced marketing storytelling with insurance education
Created modular design patterns for reuse across partnerships

Cecilia Xu
Fade
Fade is the bridge between ambition and execution, shaping the future of design with innovation and precision.
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Partnership
QuantumAI Labs
Role
futuristic branding
Role
futuristic branding
Role
futuristic branding
Timeline
5 weeks
Timeline
5 weeks
Timeline
5 weeks



Goal
To innovate, adapt, and craft cutting-edge digital experiences that stand the test of time. Every creation is designed to inspire and engage.



Fade
Translating partner acquisition models into insurance journeys
QuantumAI Labs
Key Contributions
Presented NobleOak’s digital insurance capabilities to prospective partners
Mapped end-to-end acquisition and purchase journeys
Identified friction points within embedded purchase pathways
Assessed UX uplift opportunities across quote and application flows
Outcome
Established a scalable experience blueprint that could flex across multiple partner ecosystems without reinventing journeys each time.



Phase 2 White label product design
Adapting insurance products to partner environments
Each partner required a tailored experience that aligned with their brand, customer expectations and acquisition funnel.
Design scope
White-label landing pages
Embedded quote tools
Application journeys
Cross-sell entry points
My work
Designed customised UX flows aligned to partner business models
Adapted NobleOak products into partner native experiences
Balanced marketing storytelling with insurance education
Created modular design patterns for reuse across partnerships
